AI search and AEO
Knowledge panel
A knowledge panel is the information box Google shows beside search results for a recognised entity, such as a company or person, with facts like its logo, description, website and profiles.
How companies get one
Google creates knowledge panels from what it understands about an entity, drawing on structured data, trusted sources and consistent information across the web. You can't apply for one, but you can make your brand easier to recognise.
How to make it more likely
- Add Organization schema with your logo, address and sameAs links.
- Keep your name, description and details identical on every profile.
- Earn coverage on trusted, independent sites.
- Once a panel appears, claim it through Google's verification.
Frequently asked questions
After claiming it, you can suggest changes to Google. Facts still need to be supported by sources.
Usually because Google doesn't yet recognise the brand as a distinct entity. Entity SEO work addresses that.