Entity SEO
Also called Entities
Entity SEO is the work of making search engines and AI tools recognise your brand as a distinct, well-defined thing, with a clear name, category, offering and relationships, rather than just a set of keywords.
Why entities matter
Search engines and AI tools build a map of people, companies, products and ideas and how they connect. When your brand is a clear entity on that map, they describe you accurately and are more willing to recommend you.
It matters most when your name is shared with something else. For example, Marketo Studio, the agency, is a different entity from Adobe Marketo, the software.
How to strengthen your entity
- Use one exact brand name everywhere: site, profiles, listings and bios.
- Add Organization schema with your logo, address and sameAs links to every official profile.
- Create consistent profiles on LinkedIn, Crunchbase and review sites such as Clutch and G2.
- Earn mentions on trusted sites that describe you in the same words.
Frequently asked questions
They overlap. Brand SEO is about ranking for your name; entity SEO is about search engines understanding who you are, which also helps you rank for it.
Schema and profiles can be set up in days. Recognition grows over months as consistent mentions build up.