Measuring search
SERP
Also called Search engine results page
A SERP (search engine results page) is the page a search engine shows for a query: ads, organic results, AI Overviews, featured snippets, People Also Ask and other features.
Reading a SERP
Before targeting a keyword, look at its SERP. The features shown, such as an AI Overview, videos or comparison lists, tell you what Google thinks searchers want and what kind of page could win.
Common SERP features
- AI Overviews and featured snippets.
- People Also Ask boxes.
- Knowledge panels.
- Sitelinks, images, videos and ads.
Frequently asked questions
Location, device, language and search history all change what's shown.
Any result that isn't a standard blue link, such as a snippet, map, panel or AI Overview.