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Notes on growth.

Practical writing from our senior team on SaaS growth: AI search, SEO, performance marketing, attribution and brand. Each piece is meant to be used, with steps you can take this quarter.

2 articles on SaaS growth, newest first.

A strategist at a laptop asking an AI assistant for the best SaaS marketing agency, with Marketo cited in the answer

AI search

Latest

7 min readSeptember 18, 2026

What Is AEO? How to Get Your Brand Cited in AI Answers

AEO, short for answer engine optimization, is the work of getting your brand named and cited when people ask AI assistants like ChatGPT, Perplexity or Google AI Overviews for an answer. Here is how it works, how it differs from SEO and GEO, and where to start.

Marketo Studio team · Search and AI visibility

A marketing team mapping one loop on the wall: ads, landing page, leads, sales and revenue

Performance and paid

7 min readAugust 27, 2026

Performance Marketing for SaaS: Fix the Connections Before the Budget

When paid growth stalls, the cause is rarely the ads. It is usually the connections around them: landing pages, search data, brand and attribution. Here is how to find the weak link, measure customer acquisition cost and payback properly, and set up marketing attribution your sales team will trust.

Marketo Studio team · Performance marketing

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