AI search and AEO
Voice search
Voice search is searching by speaking to a device, such as a phone assistant or smart speaker. The assistant usually reads out one answer, often taken from a featured snippet or a trusted source.
Why it is a winner-takes-all channel
A results page shows many options; a voice assistant usually gives one. The source it reads from gets the attention, so voice search rewards the same thing as featured snippets: short, clear, self-contained answers.
How to optimize for it
- Answer common questions in 30 to 50 words.
- Use natural, spoken phrasing in headings.
- Keep pages fast and mobile-friendly.
- Add FAQ sections with schema markup.
Frequently asked questions
Less than for local or consumer searches, but the same answer-first content helps with AI assistants, which B2B buyers use heavily.
No. Assistants draw on search results and snippets, so normal SEO and AEO work applies.