AI search and AEO
People Also Ask (PAA)
Also called PAA
People Also Ask is the box of related questions Google shows in many search results. Each question expands to show a short answer from a web page, with a link.
Why PAA is useful
PAA shows you the exact follow-up questions searchers have. Those questions are a ready-made list for FAQ sections, article headings and AI-friendly content, and answering them well can win a place in the box.
How to use it
- Search your main keywords and note the PAA questions.
- Answer the best ones as H2 or H3 headings with a short direct answer.
- Add an FAQ section with FAQPage schema for the rest.
Frequently asked questions
No. A featured snippet answers the main query; PAA answers related questions. The same formatting helps with both.
Yes, they shift over time and by location. Check them when you plan and refresh content.