Search · Service 05 / 08

Answer Engine Optimization

Get cited when buyers ask AI

Answer engine optimization (AEO) gets your brand into the answer when buyers ask ChatGPT, Perplexity or Google AI Overviews, with structured content, clear entity signals and trusted citations.

Illustration of a woman writing answer engine optimization notes beside a robot with an AI laptop

What you get

  • AI visibility audits
  • Answer-ready content
  • Entity & citation building
Why it matters

Your buyers are asking AI for a shortlist. Is your brand on it?

More buyers now ask an AI assistant which tools to consider before they search. If your brand isn't part of those answers, you're out of the race before it starts.

What's included

Everything you need. Nothing you don't.

  • 01

    AI visibility audit

    How ChatGPT, Perplexity and Google AI describe you and your competitors today.

  • 02

    Answer-first content

    Pages that answer buyer questions clearly enough to be quoted.

  • 03

    Structured data

    Schema that helps AI models understand your products and services.

  • 04

    Entity consistency

    Your name, category and positioning described the same way everywhere.

  • 05

    Citation building

    Mentions in the reviews, comparisons and publications AI models trust.

  • 06

    AI visibility tracking

    Regular checks on where you're cited, and how that changes.

How we work

Clear steps. No black box.

  1. 1

    Weeks 1 to 2

    Audit

    Test the questions your buyers ask across the major AI tools, and map the gaps.

  2. 2

    Weeks 3 to 4

    Fix

    Structured data, entity signals and the key pages AI tools read first.

  3. 3

    Every month

    Create

    Answer-first content and outreach to the sources AI models cite.

  4. 4

    Every month

    Track

    Re-test your visibility, report what changed and refine the plan.

A hand pointing at an AI assistant on a laptop, asked what to look for in a website design agency
We test the questions your buyers ask AI every day.
An AEO content plan in a notebook beside a laptop page explaining answer engine optimization
Answer-first pages AI tools can quote with confidence.
What changes

What you can expect.

On the AI shortlist

Your brand named when buyers ask for recommendations.

Described accurately

AI tools explain what you do the way you would.

Ahead of competitors

Visibility in a channel most of them haven't started on.

Got questions?

We've got answers

Ask us anything
  • AEO (answer engine optimization) is the practice of making your brand the answer when buyers ask AI assistants like ChatGPT, Perplexity or Google AI Overviews for a recommendation.

  • SEO earns rankings in search results. AEO earns citations in AI answers. They share foundations like strong content and authority, so we run them together.

  • We track a set of real buyer questions across the major AI tools and report how often you're mentioned, cited and recommended, and how that changes over time.

Let's build what's next

Ready to make growth compound?

Tell us where you want to be in twelve months. We'll show you the channel-by-channel plan to get there.