Content and on-page SEO
Topic clusters
A topic cluster is a group of pages on one subject: a broad pillar page linked to several detailed pages on related questions, all linking back to the pillar.
Why clusters work
Covering a topic from several angles, with tight internal links, shows search engines and AI tools that your site is a reliable source on it. Rankings across the cluster tend to lift together.
How to build one
- Pick a topic tied to a service, such as answer engine optimization.
- Create or choose the pillar page that covers it broadly.
- List the specific questions around it and write a page for each.
- Link every cluster page to the pillar and to its closest siblings.
Frequently asked questions
Start with a pillar and four to eight supporting pages, then add more as you learn what ranks.
Yes. Glossary terms make excellent supporting pages that link to the related service or pillar.