Content and on-page SEO
Pillar page
A pillar page is a comprehensive page covering a broad topic, which links out to more detailed pages on each subtopic. It's the centre of a topic cluster.
What makes a strong pillar
- It answers the main question fully, with a clear structure.
- It links to every detailed page in the cluster.
- It targets a broad, valuable keyword.
- It ends with a clear next step, such as a service or an audit.
Pillars on a SaaS site
Service pages often work well as pillars: they cover the topic broadly and are where you want the authority to flow, because they're closest to a sale.
Frequently asked questions
As long as it takes to cover the topic well, often 1,500 words or more, but depth matters more than length.
Both. The pillar links out, and each cluster page links back.