Content and on-page SEO
Internal linking
Internal linking is linking from one page on your site to another. It helps visitors find related content and helps search engines discover pages and understand which matter most.
Best practices
- Link from relevant text with descriptive anchor text, not "click here".
- Link new pages from established, well-visited pages.
- Point supporting articles to the service page they relate to.
- Fix links to redirected or deleted pages.
Internal links and conversion
A well-placed link from an article to a service, pricing or audit page turns readers into leads. Every informational page should offer a sensible next step.
Frequently asked questions
As many as are genuinely useful. Focus on relevance rather than a number.
Yes. They spread authority around your site, especially from pages with strong backlinks.