Technical SEO
Rich results
Also called Rich snippets
Rich results are search listings that show extra information beyond the usual title and description, such as FAQs, star ratings, prices or breadcrumbs, based on the page's structured data.
How to become eligible
- Add the right schema markup for the content, such as FAQPage or Product.
- Make sure the markup matches what's visible on the page.
- Test it with Google's Rich Results Test.
- Watch the Enhancements reports in Search Console for errors.
Why they matter
Rich results take more space on the page and give searchers more reasons to click, which can lift click-through without changing your ranking.
Frequently asked questions
No. It makes a page eligible; Google decides when to show them.
Breadcrumbs, FAQ, article, software application and organization details are the most common.