Content and on-page SEO
Keyword research
Keyword research is finding the words and questions your buyers type into search engines, and judging which are worth targeting by demand, difficulty and how close they are to a purchase.
A simple process
- List the problems your product solves, in buyers' own words.
- Expand them with tools like Google Keyword Planner, Ahrefs or Semrush.
- Check intent and the pages that already rank.
- Prioritise by business value first, then volume and difficulty.
- Map one primary keyword to each page.
Where SaaS teams go wrong
Chasing high-volume, broad terms that bring readers but not buyers. A keyword with 50 searches a month from people comparing tools can be worth more than one with 5,000 from students.
Frequently asked questions
A list assigning one primary keyword to each page, so pages don't compete with each other.
Review it every quarter, and whenever you launch a product or enter a new market.