AI search and AEO
llms.txt
llms.txt is a plain-text Markdown file at the root of a website that summarises the site for AI models: what the company does, its key pages and its most important facts, in one clean read.
Why it exists
Web pages are full of navigation, scripts and design that AI tools have to strip away. An llms.txt file gives them the essentials directly, in the format language models read best. It is a proposed convention (llmstxt.org), not an official standard, and support varies between tools.
What to put in it
- A one-line description of the company and who it serves.
- Each service or product, with a short description and its URL.
- Answers to the most common questions.
- Links to key pages: pricing, about, contact and guides.
Frequently asked questions
No. robots.txt controls what crawlers may access. llms.txt is a summary for AI tools that do read the site.
There is no evidence it affects Google rankings. It's a low-effort way to give AI tools accurate facts about you.