Content and on-page SEO
E-E-A-T
Also called Experience, expertise, authoritativeness, trustworthiness
E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness: the qualities Google's quality guidelines use to judge whether content and its creators deserve trust.
How to show E-E-A-T
- Name real authors with relevant experience, and link to their profiles.
- Share first-hand examples, data and results.
- Cite reliable sources for facts.
- Show who runs the company, how to contact you and real customer proof.
- Keep content accurate and up to date.
Why it matters more with AI
AI tools also favour sources that look credible and are referenced by others. Clear authorship, real proof and a trustworthy brand help in both search and AI answers.
Frequently asked questions
Not a single signal, but a framework for the qualities many ranking signals try to measure.
Yes. Named founders, real work and honest claims build trust whatever your size.