Links and authority
Digital PR
Digital PR is earning coverage and links from online publications, blogs and newsletters with stories, data or expert comment that their audience cares about.
Ideas that earn coverage
- Original research and surveys from your customers or data.
- Expert commentary on news in your industry.
- Benchmarks, indexes or annual reports.
- Useful free tools and templates.
Why it matters for AI search
AI tools rely on publications and reviews they trust. Coverage in those sources makes your brand more likely to be named, not just ranked.
Frequently asked questions
No. Niche publications and newsletters cover smaller companies with genuinely useful stories or data.
By coverage, the links and referring domains earned, brand searches and AI mentions over time.