Links and authority
Link building
Link building is the work of earning links from other relevant websites to yours, through content, outreach, partnerships and PR, to grow your site's authority.
Tactics that work for SaaS
- Publish original data, benchmarks or templates others want to cite.
- Get included in relevant "best tools" and comparison articles.
- Write guest articles and appear on podcasts in your niche.
- Ask partners and integration providers to link to your listing.
- Find unlinked mentions of your brand and ask for a link.
What to avoid
Paid links, link exchanges at scale and private blog networks break Google's guidelines and can undo months of work.
Frequently asked questions
Usually a few months for new links to be found and to influence rankings.
Digital PR is one link-building method: earning coverage with newsworthy stories or data.