AI search and AEO

AI citations

An AI citation is a link or reference to your website that an AI assistant shows as a source for its answer. Being cited means the tool used your page to answer the question.

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Why citations matter

A citation puts your brand in front of a buyer at the exact moment they ask, and often sends a highly qualified visit. Even without a click, being the named source builds recognition and trust.

What gets pages cited

  • A direct answer near the top of the page.
  • Specific facts, numbers and definitions that are easy to lift.
  • Clear headings, lists and tables.
  • A site the tool already trusts on the topic.

Frequently asked questions

  • Yes, manually or with AI visibility tools: ask a fixed set of questions each month and record which sources each tool cites.

  • Some do. Visitors from AI citations tend to be further along, because the answer already introduced them to you.

Go deeper: the complete guideAI Search Optimization: The Complete Playbook for SaaS
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