SRD Hummer Auto Group
A launch website for an electric off-roader, HummerX
- Industry
- Automotive
- Timeline
- 2020
- Services
- Website Design & Development
- 3 slides
- Full-screen hero showroom with a live slide counter
- 10+ models
- Range shown with finishes, specs and video
- 1 site
- Home, about, gallery and contact, on desktop and mobile
The challenge
SRD Hummer Auto Group was bringing an electric off-roader to market and needed a website that felt as bold as the vehicle, for buyers and dealers in the US and abroad.
It had to present a whole range of models, finishes and specifications, plus the company's scale and eco-friendly promise, without turning into a spec sheet.
What we did
- 1
A showroom, not a brochure
A full-screen hero slider with three scenes, from a night drive to a studio shot to a lifestyle shoot, each with the line A beautiful world to drive together.
- 2
Big, confident type
Poppins in heavy weights over dark, cinematic photography, with an outlined slide counter and minimal navigation.
- 3
The range at a glance
A models section for HX-4, HXT-4 and HXT-4 Limo, finish colors, and key figures: range per charge, power supply and motor.
- 4
Proof of scale
An about section with the company's investment and production facility, and counters for models, finishes and eco-friendly design.
- 5
Built for leads
Video, a clear Get in touch call to action, sales office details and a newsletter sign-up, on a WordPress build the team could update.
The outcome
HummerX launched with a website that feels like a premium car launch: dark, cinematic and fast to scan on any screen.
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