Technical SEO

Noindex tag

A noindex tag is an instruction in a page's HTML (or HTTP header) telling search engines not to show that page in their results.

A computer screen full of code

Pages that usually get noindex

  • Thank-you and confirmation pages.
  • Admin, account and internal search pages.
  • Ad landing pages built for paid traffic.
  • Drafts and thin pages not ready to rank.

Noindex vs nofollow

Noindex keeps the page itself out of results. Nofollow tells search engines not to follow the links on the page. They can be used together or separately.

Frequently asked questions

  • Search engines need to recrawl the page to see the tag. Also make sure robots.txt doesn't block it, or they can't read the tag.

  • No. It only affects the pages that carry it.

Go deeper: the complete guideSaaS SEO: The Complete Guide to Ranking for Pipeline
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