Measuring search
Google Search Console
Also called GSC, Search Console
Google Search Console is Google's free tool for site owners. It shows which searches your pages appear for, clicks and positions, indexing status and technical problems.
Reports to check every month
- Performance: queries, clicks, impressions, click-through rate and position.
- Pages: which URLs are indexed, and why others aren't.
- Core Web Vitals and page experience.
- Links: your most-linked pages and linking sites.
Getting started
Verify your domain, submit your XML sitemap and give data a few weeks to build up. Pair it with Bing Webmaster Tools, which matters because several AI tools use Bing's index.
Frequently asked questions
No. Search Console shows performance in Google Search before the click; Analytics shows what visitors do on your site.
Sixteen months of performance data.