Links and authority
Domain authority
Also called DA, Domain rating, DR
Domain authority is a score from SEO tools, such as Moz's DA or Ahrefs' DR, that estimates how strong a website's backlink profile is. It's a third-party estimate, not a Google metric.
How to use it
Use it to compare sites and judge how hard a keyword will be, or how valuable a link would be. Don't treat it as a goal in itself: Google doesn't use these scores, and rankings depend on the page, not just the domain.
How to grow it
- Earn links from relevant, trusted sites.
- Publish content worth referencing.
- Keep building steadily; scores move slowly.