Technical SEO

Crawl budget

Crawl budget is the number of pages a search engine is willing and able to crawl on your site in a given period. It mainly matters for large sites with thousands of URLs.

A computer screen full of code

When to worry about it

Most SaaS marketing sites are small enough that crawl budget isn't a problem. It becomes one with large documentation, many filter or parameter URLs, or programmatic pages, where important pages can go unvisited for weeks.

How to use it well

  • Block low-value URLs, such as internal search and endless filters.
  • Fix redirect chains and broken links.
  • Keep the XML sitemap limited to pages you want indexed.
  • Keep the server fast, so crawlers can fetch more per visit.

Frequently asked questions

  • Use the Crawl stats report in Google Search Console, under Settings.

  • Generally yes. Google crawls more when the server responds quickly and reliably.

Go deeper: the complete guideSaaS SEO: The Complete Guide to Ranking for Pipeline
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